Applying the branding iron.• Can story-telling help your brand? • Why should brands build traditions? • Steps to creating powerful brand websites • How to use ‘Causes’ to build brand equity? • The celebrity as a brand. • Internal branding • How does advocacy work for brands? • Branding for non-profits • Building nation brands with pride • Pharma branding. • The role of emotion in branding. • The how and why of heritage branding • What investors should know about branding • The branding of political parties. • Developing a well-rounded brand personality • What’s wrong with brands these days?