Your browser does not support JavaScript!


Behind Powerful Brands-From strategy to Campaign addresses the perennial concern of marketing and advertising professionals-how to create advertising that makes the cash registers ring!It contains insights on*How to create advertising that sells *Advertising and salesmanship *How to spend media budgets *An inventory of knowledge about advertisingAs advertising by its very nature involves wastage, this book addresses the issue succinctly and focuses on increasing efficiency by reducing wastage in advertising.