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Make the Rules or Your Rivals Will - G. Richard Shell

THERE IS A NEW TRUTH ABOUT BUSINESS STRATEGY: HE WHO MAKES THE RULES MAKES THE MONEY A few savvy executives understand a vital but hidden truth about business in fiercely competitive markets: Making the rules of the game means the difference between winning and losing. • Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start-up company called Microsoft. • Henry Ford learned it the hard way in the early days of the automobile industry when ...