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This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded Wired and founded The Industry Standard. Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways.